Once you start getting good press, how do you keep the momentum going? When motion capture maker Rokoko came to us looking to build on the successful debut of their Smartsuit, we saw the potential for more than a standard press release. By approaching their next product launch from a broader storytelling perspective, we were able to showcase not just the product but the brand itself, leading to in-depth reviews, interviews with the company’s founder, and articles syndicated on major sites like Yahoo! Finance.