For a thriving company, opening a new office is about more than simple expansion. Regardless of the square footage or location, christening a new facility is a sign of potential. The trick is conveying that to the world in a concise, exciting way. So when Digital Domain began to prepare for the opening of its new Montreal branch, Liaison created a unique, multi-tiered campaign that played to the company’s strengths, securing coverage in major press outlets from the Hollywood Reporter to Business Insider.