Liaison to Provide Strategic Counsel, Media Coordination and More for Global Motion Capture Company
Liaison, an award-winning public relations firm specializing in 3D technology, today announces the addition of Danish motion capture developer, Rokoko, to its agency roster. Liaison will work with Rokoko on repositioning the company, along with upcoming product launches poised to expand the accessibility of motion capture technology.
The partnership will draw on Liaison’s decades of work within the motion capture field to create awareness in vertical markets while expanding Rokoko’s global footprint.
“We know this industry, the technology and all the key players, which enables us to hit the ground running and be a strong strategic partner,” said Heidi Lowell, founder and president of Liaison. “Rokoko is poised to disrupt the motion capture market over the next few years, and we are thrilled to be a part of its journey.”
Founded in Copenhagen, Rokoko made a name for itself in the entertainment industry with its accessible and affordable motion capture product line, starting with its acclaimed Rokoko Smartsuit Pro, a marker-less full body suit capable of high precision performance capture, but at a fraction of the cost of most motion capture systems. Rokoko is also responsible for the “Motion Library,” a 3D marketplace and hub that makes it possible to preview, buy and directly import motion capture assets into existing digital scenes. Rokoko’s current list of users includes Netflix, Sony, Microsoft, MIT, IKEA, Volkswagen and more.
“Getting our message out in a sharp and effective way can be challenging for a fast-moving and rapidly growing company like ours,” said Rokoko founder and CEO, Jakob Balslev. “Leaning on Liaison’s vast experience and decades of connections is key to making sure our message lands exactly where it needs to every time.”
Liaison is composed of former press, marketing and PR pros, contributing to a holistic communications approach that helps 3D companies accomplish their goals, whether it be nailing overall messaging, product launches, social media campaigns or acquisition strategies. Current and former clients include industry leaders like NVIDIA and once-emerging startups like Allegorithmic, with relationships that often go back years. Former motion capture clients include Xsens, OptiTrack and Vicon.