Tech companies are especially susceptible to having their social marketing taper off when their team’s focus shifts to the next big project. So, when Ncam—creators of the world’s most advanced real-time camera tracking system—approached Liaison to up their social game, we looked at their profiles to identify holes and opportunities. And within the first two months, our strategy was already delivering results, with an 80% increase in engagements and a 300% increase in reach.