When defining an advertising strategy, many brands skip over sponsored content – but they shouldn’t. In many ways this type of ad, which doesn’t look or feel like an ad, can get you more bang for your buck. A series of thought leadership pieces on 3D in retail created for TurboSquid, the world’s leading source for stock 3D models, outpaced the normal viewership statistics for every target publication, including VentureBeat. All of which led to glowing accolades from the company’s board – and the CEO being quoted in an Inc. article about 5G retail trends. That’s what they call “the snowball effect.”