The release of V-Ray Next was a major event for Chaos Group. It wasn’t just an update or a new way of doing old things – it was a technological breakthrough featuring new smart technology that set it apart. Our challenge was to show how the world’s most popular renderer just got even better…and then keep the momentum going. We did so in spades, with 35+ unique articles appearing both in print and online, and a social reach of nearly 338K.