Industry Vet to Expand Company Footprint in the Region with Eye on Continued Growth
Today, real-time graphics technology leader Zero Density announces the hire of Sergio Amuchastegui as Regional Sales Manager for Latin America and the Caribbean. Amuchastegui will oversee Zero Density’s continued growth in the region as virtual sets, AR and XR applications become more popular with major LATAM broadcasters.
“Today, broadcasters don’t just need to bring viewers accurate, up-to-date information. They also need that information to stand out,” says Ulaş Kaçmaz, VP of Sales and Marketing of Zero Density. “With Sergio at the helm, we’re confident we can bring more cutting-edge storytelling tools to broadcasters across Latin America, helping them take their production to another level. Whether it’s for a virtual studio, augmented reality project, LED production or a hybrid setup, our photoreal graphics technology will enable anyone to tell more engaging stories than ever before.”
An industry vet with over 25 years of experience, Amuchastegui is an expert in real-time graphics workflows. Starting as a Post-Production Operator at Mexican broadcaster Televisa, he managed the design, creation and execution of on-air graphics, among other responsibilities. Next, he progressed into senior sales management roles within companies including Brainstorm Multimedia, Chyron and ATOMOS, where he drove strategic accounts in LATAM.
As Regional Sales Manager for Latin America and the Caribbean at Zero Density, Amuchastegui will now continue to leverage his expertise by expanding the company’s presence in the region. He will also be responsible for supporting Zero Density’s regional partner network in LATAM.