Viral Ad’s X-Ray Skeleton Effects Brought to Life with Wireless Motion Capture System
With 85 million views and counting, “Love Has No Labels” is a bonafide hit. While its message of unbiased love helped make this video go viral, the technical effects were just as potent. Pairing people with Xsens mocap sensors, experiential design firm Mindride was able to take their 3D skeletons out for a live event. No strings, no wires, no problem.
Love Has No Labels is a program created by The Ad Council to point out subconscious biases people have regarding race, age, gender, religion, sexuality, and disabilities. Filmed live on the street, the viral PSA depicts an LED screen where skeletons hug, kiss and dance before revealing themselves as people to the audience. Variations include same sex, elderly and interracial couples, provoking the audience to consider that maybe we are all the same underneath it all.