SEO writing is the art of planning, creating, and optimizing content to appear on the first pages of search engine results. Writing with SEO—or Search Engine Optimization—in mind is crucial for driving more customers to your website as part of your inbound marketing strategy.
So, how do you make sure you create content that as many others as possible will read? Get started with our SEO writing tips and techniques below—and get in touch if you want our team to do your inbound marketing for you.
SEO Writing: 7 Beginner Tips to Make Content Go Further
1. Don’t Treat SEO Writing Like an Afterthought
Did you know that the vast majority of online content gets no organic search traffic from Google? According to a study from search marketing industry leader Ahrefs, 90.63% of all pages get zero traffic from Google, and 5.29% of them get ten visits per month or less.
To rise above the majority, one important step is to be prepared to change your content creation process. SEO needs to be baked into all your writing, from content planning through to drafting, editing, and CMS staging.
2. Plan Content Around Search Intent
When planning your content, make sure to take search intent into account. In other words, think about why your audience is going to be searching for your website.
According to leading SEO software, SEMRush, there are four main types of search intent: Navigational, Informational, Transactional, and Commercial. So for example, if someone searches for “visual effects” they could be:
- Navigational search: Trying to find a visual effects company nearby
- Informational search: Curious to learn what visual effects is
- Transactional search: Looking to hire visual effects services
- Commercial search: Comparing different local visual effects companies
When planning content strategy, start by brainstorming topics that your audience cares about, that will also target one or more of these search intents.
3. Strengthen Your Ideas with Keywords
It’s also important to research and find exact keywords while planning content strategy.
Let’s go back to using “visual effects” as an example. If you’re writing a blog on “visual effects” but far more people search for the term “VFX” on Google, it’s better to use your time and resources to incorporate VFX into the article instead.
This is a simplified example, but as a rule it’s always best to strengthen your content ideas with data.
Examples of ways to find keywords include:
- Using SEMRush’s Keyword Magic tool
- Looking on social media sites like Reddit or Quora to see what questions around the topic others are asking
- Using Google’s autocomplete in a web browser’s incognito mode
When searching for “VFX” in Berlin, for example, Google’s autocomplete shows potential keywords that others have already searched for: