Perspectives: Chasing the Evolving Industry Norm for Virtual Production

From VFX Voice

By Trevor Hogg

October 6, 2021

What are the prospects for virtual production in the post-pandemic world when global travel and working in closer proximity to one another will become acceptable once again? Will it fade away or become an integral part of the filmmaking toolkit? There is no guarantee when it comes to predictions, especially when trying to envision what the technological landscape is going to look like five years from now. The only absolute is that what we are using today will become antiquated. In order to get a sense of what the industry norm will be, a variety of professionals involved with different aspects of virtual production share their unique perspectives.


Nic Hatch, Co-Founder & CEO, Ncam


“There are two sides to Ncam: real-time visual realization and data collection and reuse. The real-time is not our technology. It’s akin to existing platforms such as Unreal Engine. It allows our end users and the visual effects vendors to create better looking images in real-time, which it has to be if you want to finish in camera. The data side is hugely important, and I feel that’s going to be a game-changer. At the moment, data collection on set is minimal. To some extent machine learning will help. It’s not going to be one technology on its own. It’s going to be everything together. Ncam’s technology is based on computer vision with a bit of deep learning.”


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