FAQ 7: How long should my content be?
When creating content, it’s best to look at what already ranks high on the search engines. Try to Google your target keyword using Incognito mode, and analyze the top search results to understand the page’s intent and the approximate length of the articles. This is the best way to figure out how long your own article that targets the same keyword should be. As a general rule of thumb, the best content should be the most useful to your audience. The longer and more in-depth, the better.
FAQ 8: What’s the difference between on-page, off-page, and technical SEO?
SEO is generally divided into three major categories, on-page, off-page, and technical. On-page is everything you do on your website and the content itself. Off-page is anything beyond your website, think external links and social media. Technical has to do with the inner workings of your website. Here’s a great graph by Semrush that offers a bit more information.
FAQ 9: What are the biggest mistakes I can make with SEO?
There are a lot of potential pitfalls with SEO. Ignoring the technical stuff can be a big one, so it’s really important that you keep on top of any server problems or site performance issues. Regularly having technical difficulties with your website is sure to negatively affect your audience’s trust in you.
It’s also important to make sure that you optimize the meta tags for all your website’s content. The meta title and meta description help search engines to connect you with the right audience, so it’s vital that you tailor them to your desired audience and include your chosen keywords. Search engines will automatically generate these meta tags if you don’t do anything with them, but you run the risk of missing out on traffic.
Conducting regular site audits will also help to ensure that you’re not making any big mistakes when it comes to your SEO. Using a site auditing tool can make this often time-consuming process much easier, helping to find broken links, identify pages that aren’t mobile friendly (a big factor in SEO), and gather all manner of other useful site data.