PipelineFX’s Render Farm Manager Helps the Emmy Award-Winning Commercials Studio Create New Breed of 360-Degree and VR Experiences for Supercell’s Popular Mobile MMO
Psyop‘s partnership with Supercell is one of the most successful in games marketing: over the past five years, its spots for “Clash of Clans,” Supercell’s massively multiplayer mobile strategy game, have been viewed over 600 million times on YouTube. Now the award-winning CG studio is taking “Clash of Clans” into virtual reality, through a string of 360-degree ads and VR experiences. And to handle the extra complexity of the work, Psyop relies on Qube!, PipelineFX‘s intelligent render farm manager.
Powering one of the industry’s most acclaimed studios
On its foundation in 2001, Psyop quickly became one of the advertising industry’s most acclaimed creative studios, in particular for its Emmy and Annie Award-winning work with Coca-Cola. With a client list that ranges from Microsoft and Toyota to Estée Lauder and The Hershey Company, the firm also creates its own animated series – and most recently, its own VR experiences, with Kismet, its fortune-telling virtual reality app, now available through Steam, Oculus and PlayStation VR. All of the rendering work for the new projects is managed through Qube!, which Psyop’s Los Angeles office has been using since its inception, and which its New York headquarters adopted in 2013.
But it is for commercials work like Clash of Clans that Psyop remains best-known. Its quirky, chunkily appealing CG visuals lead every aspect of Supercell’s marketing, and have helped to transform the game into one of the most successful titles in the notoriously fickle mobile market. Revenge, created for Super Bowl 2015, became the year’s single most-watched YouTube ad, while Hog Rider 360°, its recent 360-degree commercial, has notched up over 45 million views since its release last November.