The Music Metaverse Is (Almost) Ready to Conquer the World

From Pitchfork

by Marc Hogan

May 24, 2022

Clients: Arcturus, Digital Domain & Voltaku
Outlet: Pitchfork


Megan Thee Stallion meets my gaze, wags her tongue, and winks. The Houston rap superstar is standing what seems like inches from my face, wearing a black-and-gold bodysuit, at the end of a song from Enter Thee Hottieverse, her new virtual-reality project. Beneath my headset, I feel flushed and flummoxed. The performance, in which Megan raps and twerks from inside a ring of fire, is uncomfortably convincing.


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