Stereoscopic 3D Film Blends V-Ray Visual Effects with Live Action to Highlight John Portman & Associates’ Design for Yangpu Ba Dai Tou
Visualizing a major development is a lot of work, long before the client requests an 8-minute video. Add in 4K animation, live footage, and stereoscopic 3D and you better call the best. To help everything run smoothly on their latest film, Neoscape put their trust in V-Ray, turning a massive project into a futuristic CGI visit to Yangpu Ba Dai Tou, John Portman & Associates’ latest plan for the Shanghai riverfront.
The Yangpu Ba Dai Tou plan seeks to turn an aging industrial area into a “vital and vibrant residential district.” Mixed-use construction will combine offices, hotels, retail spaces, parks and repurposed historical structures, creating an environment that is both modern and friendly to pedestrians. To convey this idea, architects at John Portman & Associates needed a powerful visual that would walk people through key site components like the “Pearl Necklace” (a pedestrian circle) and the “Dragon Spine” (the retail and project connector). When a video highlighting the development became necessary, they turned to Neoscape, one of the world’s leading visualization studios.