Ncam and disguise Partner on Virtual Studio Tech

Industry Leaders in Camera Tracking and LED Wall-Based Virtual Production Join Forces to Bring XR Stages to Live Events and Broadcast

LONDON

January 21, 2021

Ncam and disguise today announce a partnership that unites Ncam’s real-time camera tracking system with disguise xR, opening up an intuitive blend of LED technology, real-time rendering and point cloud tracking for high-end virtual productions. The same tracking tech used by Disney, CNN and Netflix can now bring more flexibility to broadcast and live events looking to blend CGI, video and extended reality (XR) in the most appealing way possible.

Used on everything from Frozen to Coachella, the disguise platform helps brands explore immersive storytelling with the latest advancements in XR. With disguise xR technology, teams can blend virtual and physical worlds together, bringing immersive AR and MR to live production environments. This new xR solution expands their ability to deliver virtual filming systems to a wider variety of clients, who increasingly need trackers that aren’t limited to a single surface or location.

disguise xR can directly respond to growing trends built on LED walls and live real-time content, producing pixel-perfect live imagery on vast, complex surfaces. By combining Ncam Reality with disguise’s current offering, clients will be able to visualize live AR, MR & XR, real-time CGI environments, set extensions and CGI elements directly in-camera, using the most advanced tracker in the world.

Novel for its use of computer vision and point clouds, Ncam Reality can track in any environment, on any camera, with any lens or rig, making it easy to build into any type of production. This flexibility will also allow productions to quickly swap out virtual sets during remote shoots, reducing both real estate requirements and the number of staff needed onsite, so budgets can stretch even further.

“The COVID-19 pandemic has accelerated the transition to virtual graphics, leaving many companies wondering where to start,” said Nic Hatch, CEO of Ncam. “This partnership helps brands jump on a growing trend with trained experts and advanced tech, so they can set themselves up for a future that is only going to get more visual.”

“No matter what the project, our goal is to give our customers more flexibility as they plan their next adventure,” said Tom Rockhill, CCO at disguise. “Ncam’s ability to use natural markers and IR reflectors gives unique versatility, which means it can be used both indoors and outdoors, on an LED wall or for AR graphics in an open space. The possibilities are endless, and that’s exactly how we want our clients to feel.”

The new xR technology solution is available now. For project inquiries, contact the disguise team at sales@disguise.one.

About the Companies

About Ncam

Ncam are the creators of Ncam Reality, the most advanced real-time camera tracker in the world. From Star Wars to the Super Bowl, Ncam Reality is used throughout the broadcast, film and live events industries by some of the biggest brands in the world to visualize photorealistic graphics in real-time. Customers include: Amazon, CNN, Disney, ESPN, Netflix, the NFL and Sky TV.

About disguise

The disguise technology platform enables creative and technical professionals to imagine, create and deliver spectacular live visual experiences at the highest level.

Combining real-time 3D visualisation-based software with high-performance hardware, disguise delivers challenging creative projects at scale and with confidence. Its new award-winning Extended Reality (xR) workflow is empowering users to bring to life immersive visual experiences that inspire and engage remote audiences everywhere.

disguise xR has already powered immersive real-time productions for music artists such as Katy Perry and Billie Eilish, enterprise businesses like SAP and Lenovo, educational institutions like the University of Michigan, broadcast TV shows like MTV Video Music Awards and America’s Got Talent, commercial brands like Nike and Under Armour and many other virtual experiences in more than 30 countries.

With an ever-increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, TV broadcasts, films, concert touring, theatre, fixed installations and corporate and entertainment events, disguise is building the next generation of collaborative tools to help artists and technologists realise their vision.