Mastering social media marketing can be difficult. With roughly 4.76 billion active social media users across numerous platforms—each with unique marketing methods and best practices—getting started can be tricky. At Liaison, we’ve been helping our clients navigate the online world for years and we’ve found that a good place to start is with some important do’s and don’ts that can stop you from inadvertently damaging your brand.
Of course, there’s no need to worry if you make mistakes in your social media marketing. Mistakes are how we learn, plus they can always be fixed with time and dedication. In the following tips and tricks, we’ll share our social media expertise so that you can avoid common errors and maybe even solve some issues you’ve already encountered.
But first, let’s answer some frequently asked questions about social media marketing.