Liaison to Help Launch Real-Time, Responsive Volumetric Video into E-Commerce, Sports and Entertainment Markets
Liaison, an award-winning communications firm specializing in 3D technology, has been selected by Arcturus as its worldwide agency of record. Liaison will direct awareness campaigns for the company, as well as education initiatives for volumetric video, a rapidly emerging market. The goal is to position Arcturus – a company founded by former Google, Pixar, Dreamworks and Autodesk execs – as the leader in the next major step in the evolution of video.
“Right now, volumetric video is the new kid on the block,” said Heidi Lowell, founder and president of Liaison. “In order to grow into an industry mainstay, tech like this needs a precise and powerful message, and they need to be aggressive in getting it out there. At Liaison, that’s what we do best.”