Client: Disguise
Outlet: Creative Bloq
May 19, 2025
Unless you’ve lived under a cube of deepslate, you’ve almost certainly heard of A Minecraft Movie. The cinematic event has dominated the box office and laid waste to cinema screening rooms. But you might not have heard how the video game world made it to the big screen.
The key was to use virtual environments. That’s why Warner Bros. involved our creative services team at Disguise from the earliest stages of production, working as the Virtual Art Department (VAD) on the movie. Real-world locations or entirely practical sets couldn’t do the outlandish settings of Minecraft justice on their own.
Read more at Creative Bloq