Learning how to create a tutorial may not feel like your top priority as a tech business, but it could be more important than you realize. Say, for example, that what you’re offering is great and your messaging is on point, but you’re still struggling to establish a dedicated user base. You know your product has value, but you haven’t shown how.
People need a reason to pick your product over what they’re currently using. Depending on how groundbreaking or complex it is, that could mean more than a single announcement. It takes a sustained effort to show potential users how your product will fit into their workflow and make their lives easier.
For big companies with unlimited resources, educational programs are a great way to do this. If you’re a smaller operation with a more limited budget, however, there are still plenty of ways to hook people. One of our favorite ways is the tutorial.
At Liaison, we’ve helped plenty of clients—past and present—put together winning tutorials. In this blog post, we’ll teach you how to create a tutorial with six simple pieces of advice. But first, let’s answer some questions you might have.