PRIORITIZE MENTAL HEALTH
For many working in 3D, this past year was a tough one as multiple studios and 3D tech companies announced layoffs around the globe. This leads me to my final piece of advice for 3D industry leaders: to prioritize the mental health of your teams by putting your money where your mouth is.
That means not just posting on social media about how difficult the strikes have been. It means being honest about your challenges and helping to develop discussions around moving forward. It’s also important to consider other ways you can support your teams through no overtime, additional help on-site, flexible working hours, and more. This will help build goodwill and raise your brand’s profile.
Want to make the most of the year ahead? Get in touch with our team of 3D content and PR experts today.
Heidi Lowell is the founder and president of Liaison. She has run Liaison for 25+ years, building it into a world leader in 3D PR & marketing. She began her career promoting films for Miramax, MGM, New Line Cinema, and Orion before jumping to Waggener Edstrom to launch Microsoft Windows 95. Through her work with Softimage, Heidi discovered a lifelong passion for 3D.