From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, immersive audio effects and more.
But, as we’ve already seen with films, games or TV shows, groundbreaking technology alone isn’t enough to make entertainment memorable. You also need to tell a story compelling enough to get your message across – ideally for generations to come.
04. Remember that sometimes, bigger is better
While you should never overload people with effects, immersive storytelling is all about impact, and scale can play a huge role in how that impact lands. “Take projects like the Sphere in Las Vegas,” says Arturas B. Candido, Notch Designer for Disguise Services.
“It’s not just big for the sake of it – the size of the canvas itself enables experiences that simply weren’t possible before. That’s why, when you design for immersive experiences, you should always keep the size of your canvas in mind.”
Candido has worked on creative projects for brands and live events and venues including MGM, F1 and the Intuit Dome, helping to shape the future of live and immersive entertainment. He says that as technology evolves, it gives creators the freedom to scale up both creatively and technically. “When you’re not bound by previous limitations, you can build something that feels truly unique and unforgettable,” he says.
This is especially important if you’d like to future-proof your skills as a creative. “As infrastructure continues to accelerate, the canvas for immersive storytelling will literally expand,” explains Turp.
“Already, we’re seeing increased demand for super surfaces with complex multi-surface layouts, 16K to 32K resolutions, and pixel densities that push content to breathtaking scales.”
As technology evolves, creatives who are ready to scale up both technically and creatively won’t be bound by previous limitations, helping you build something that feels truly unique and unforgettable.
Read more at Creative Bloq