Today disguise announces the launch of its Metaverse Labs – a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise’s Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
Led by Chief Collaboration Officer Abi Bowman, disguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, all while empowering development and exploration in the metaverse.
Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will give rise to new proof of concepts and new workflows. With this, disguise Metaverse Labs aims to democratize and share insight, develop the skills and talent for tomorrow as well as advise, consult and create future-facing experiences so creatives have everything they need to bring their next big idea to life.
In essence, disguise Metaverse Labs will be an end-to-end solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.
“R&D and technology breakthroughs are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Only three years ago, remote work was not the norm and it’s amazing how far we’ve come in such a short space of time – once we’re enabled with the right technology,” says disguise CEO Fernando Küfer. “With the metaverse continually evolving, and innovators taking giant leaps every day, soon it will become part of our reality. Along with our network of expert partners, disguise Metaverse Labs are exploring new realms of entertainment and are here to help creatives deliver the impossible in an ever-changing technology landscape.”