Liaison was given three months to hook investors, secure press, and get a startup ready for a post-stealth reveal. A tall order, perhaps, but we jumped right in.
For years, Avalon Holographics has been creating one-of-a-kind displays, quietly building a foundation that could put holograms into every home and office on the planet. When we met, they were riding high on a new breakthrough that wasn’t just a first for the industry, but a major competitive advantage Avalon could tout to investors during their next $50M funding round. They just needed to make the right first impression.
Working with Avalon’s VC advisors, Liaison created a strategic brand refresh covering PR, social, content marketing, and SEO that would not only target their immediate concerns — awareness and brand building — but elevate touchpoints that didn’t cast them in the best light.
We started with the essentials:
- Messaging workshop
- Media training
- SEO/social audits
- Website redesign
