Sometimes PR is about opportunities, so when we found out that Elastic would go on the record about their Game of Thrones work, we jumped right in. As the lead creatives behind the show’s iconic credits, Elastic threw fans for a loop when they changed the sequence for season eight. We turned this surprise into a press release and multiple print features, using our client’s product (V-Ray) as an excuse to dive into the new credits and their evolution over the last 12 years.