One of the things we constantly preach to our clients is that there are some circumstances where the only option is to adapt. And in the case of launching a first-time conference — in a year when physical trade shows around the world were prohibited — that required a bit of additional effort.
When we initially signed on to help promote the innaugural RealTime Conference, our goal was straightforward enough. We planned to help them get the word out, recruit press to attend the event, and ultimately fill auditoriums in both Paris and New York. The COVID-19 pandemic made that impossible though, forcing our client to pivot, and our strategy to pivot along with them.