In PR, you always love working with a first, especially when it’s related to a buzzing topic like VR. In this case, 360 Designs – half VR production studio, half product company – had designed the world’s first 6K broadcast-ready VR drone, and they wanted to launch it at NAB. Working with their founder, we created a PR campaign that reached over 71 million readers, with hits on major outlets like Digital Trends, Road to VR, and all the major drone sites.